Archive for October, 2009

The Single vs. Double Underline Debate

zebra

In the previous post we provided you with some In Text ads optimization tips to whet your appetite. Since many of you showed interest in the subject and asked us to elaborate, we decided to devote a detailed post for every optimization tip.  So today we will start this series of posts by focusing on the Single versus Double Underline Debate.

During the Infolinks integration process, you can set the highlighted links on your pages to have single or double underlined hyperlinks. Using the double underlined format is considered a better way to optimize your In Text ads. The reason is because more and more online users recognize this format as unique to In Text advertising and will click on them only when they are interested in the highlighted term. They will hover over it with the mouse, consider the ad within the bubble, and click the ad and that’s exactly where the cash is!  An example of a successful Infolinks publisher using the double underlined hyperlinks can be found at: Britannica.com.

The other option is to highlight your In Text ads with single underline. In the past, In Text ads with single underline could confuse visitors with other links on a given website or blog. When disguised as regular links, readers used to click on the ads without knowing that they lead to paid-for content. For the short term, it generated more clicks per page views and higher CTR, but in the long term the website’s readers understood that not all links are regular and avoided clicking entirely, or screened them carefully with a hover. This way, after the first increase in clicks, there will be a significant drop.

To avoid confusion, Infolinks developed a new and distinct format of single underline called “Single Dotted Underline”. The dotted underline should make a clear distinction between the regular hyperlink of the page and the In Text ads links. An example for the new dotted underline can be found at the Jimkarter’s Blog.

Choosing the right format for the In Text ads is all about making a clear distinction between the In Text ad links and other hyperlinks on the page. Until the dotted single underline becomes better recognized, we recommend sticking to the standard of the online community – noticeable double underlined hyperlinks. All the advantages of making both your visitors and the advertisers happy by getting permission for clicks are leveraged by using a common format that doesn’t annoy your visitors and doesn’t distract their focus away from your content.

October 26, 2009 at 3:43 pm

In Text Ad Optimization Tips

clock with saba flower

After completing the quick and easy Infolinks integration process, you can easily customize and configure various parameters of the In Text ads to better suit your websites. Many of our publishers report a significant increase in their websites’ earnings after they customize their In Text ads.

Here are some tips to optimize Infolinks’ In Text ads across your sites which can easily maximize your revenues:

Single/Double UnderlineYou can set the highlighted links on your pages to have a single or double underline. The most common method of highlighting the links for in-text ads is with a double underline. The double underline links are unique and as such, they send a clear message to your website’s visitors: these links are In Text ads.

Link ColorYou can set the link color to better suit your pages. The color of the In Text links should stand out from the text just enough to clearly present the link as an advertisement, but not too much, avoiding interruption to smooth reading.

Links per Page – Usually the In Text Advertising algorithm optimizes the number of highlighted links in accordance with your page’s content. It is recommended to set the max number of links per page and to get the feeling of it on your website pages. You can always reduce it later on until you feel it is perfectly optimized.

On/off Text – You can use the On/Off HTML comment tags to determine whether a specific section in your page should or should not include the Infolinks links. Add the Infolinks code to as many sections and pages of your website as possible, to maximize your earnings.

Add more websites – You can add more websites and manage a multi website account. By adding more websites to your Infolinks account you create more impressions, more ads and more earnings.

Crown your Content King – By adding more quality content which is interesting and relevant, you will attract more traffic and improve the CPC of your ads.  Having up to date, relevant, and fresh content will increase impressions, CPC, and CTR.

Some simple tweaking of your Infolinks account can go a long way to boosting revenues – try it yourself!

October 20, 2009 at 4:51 pm

Infolinks Goes Squidoo

squidoo

Squidoo, a community website, is one of the 50 most visited websites in the US and one of the top 200 sites around the world.  Squidoo lets users create pages (called lenses) that pool information from their accounts on other sites, including Flickr, Google maps, blogs, eBay, YouTube, and more.  Squidoo is also well known for its charitable giving, having donated hundreds of millions of dollars to date.

Recently Squidoo joined our family of publishers by supplying its lens writers community with an additional steam of earnings. To celebrate this momentous and lucrative partnership, Infolinks also announced a charitable partnership with Squidoo – by donating 5% of our in-text ad revenues to charity.

To join the Squidoo wave, we tried our luck and created our first Infolinks official Lens called: “All About Infolinks”. In the lens you can find everything you wanted to know about us and never dared to ask about: The benefits of using in-text ads, why the ads are more relevant, optimization tips, insight about our publishers, etc. You can also participate in polls about the company, watch the Infolinks videos, and read what others have to say about the company.

This wealth of information can be used as a great re-posting resource for your blog or website.

So go ahead! Check out our new lens and become an Infolinks expert!

October 15, 2009 at 2:12 pm

How to say Thank You with a Click

Are you looking for ways to increase the number of clicks on your In Text ads? You are not alone. Nowadays, many website publishers and bloggers are looking for creative ways to monetize their content, so that they can provide it free to the world. One way of doing this is by asking your visitors to say “thank you” with a click.

ThankYouClick.org is an entirely voluntary web organization. Its goal is to promote sincere interest in online advertising in order to help keep the Internet free and the ads reasonable. In other words, it educates web surfers to give online ads some attention as part of the general cycle of surfing, and by doing so – to help finance the costs of websites.

As a website owner or a blogger, encouraging clicks is forbidden. This organization does not encourage fraudulent clicks on advertisements. It clearly states that if you’re not sincerely interested in its content, you should by no means click on the ad.

Joining the ThankYouClick organization is free and easy. All you have to do is to add a button to your homepage with a link to ThankYouClick.org. Your visitors will be curious about it, click on it, and learn about the importance of online ads.

Hopefully, they will give your website’s ads more attention and you may get more legitimate clicks.

thankyouclick22

October 6, 2009 at 10:33 am


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